{HERMèS' SUCCESS HAS BEEN DRIVEN BY DEFICIENCY

While most luxury brands drive exposure through social networks advertising, star partnerships and fashion shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its major items have not altered a lot in years; it does not have TikTok, and doesn't give celebs cost-free bags.|Herm�